Imagine how difficult marketing must have been in the days when publicity was not as easy to achieve; when the internet was not present to provide vital information about prospective buyers, otherwise known as leads. Marketing for sure has evolved, as the world continuously presents easier ways to market products and get good leads that eventually turn into customers. 

SMS marketing is a concept that describes the act of sending text messages to customers, about Promotions, campaigns, news, updates, etc. Marketing through SMS delivers a personal touch that billboards, signboards and broadcast advertising does not provide.

Why is SMS Marketing Important?

Marketing, in general, is integral to business growth. Without marketing, people would not know what exactly your business has to offer, if they do not have this information, they can not patronize you, if they do not patronize you, there is no way you can make a profit, and without profit, every business venture would fail. SMS marketing is an easier and more cost-effective way to conduct marketing. SMS marketing is integral to business growth because; 

1. The popularity of mobile phones; most adults own mobile phones, this means that SMS is a reliable way to send messages that would be received and read since SMS has a 96% read rate. This means that if you use SMS as a marketing tool, you are definitely going to reach more people with your message. 
2. High Conversion Rate; SMSs have a high conversion rate, in that your target audience can easily contact you too. They can give feedback, and ask questions, as regards your products or services.
3. Cost-Effective; SMS is a cost-effective option for marketing. Compared to other forms of marketing, it is cheaper to use SMS to reach a larger audience, which would be expensive to reach otherwise. This can also help businesses save more, to invest in other aspects of their endeavours.
4. Simple; SMS are simple to send, simple and easy to read. SMS can also be customized to fit certain audiences and demography, this would help your marketing effort hit the target audience and have success.

What does a Business Lead Mean?

A lead is a person, organization or company that shows interest in the services that your business has to offer. By constantly following up a lead, a marketer can turn them into customers. There are a number of ways that businesses acquire leads, some acquire them through face to face contact, referrals, and research. In recent times, it is easier to generate leads, given that most people, companies or organizations have an online presence, thus making it easy to have first contact. Businesses can also generate leads, using SMS as a tool.

How to Generate Business Leads with SMS Marketing

When using SMS as a means to generate business leads, there are certain things to put in place. They are;

• Use branded or Recognizable Numbers;

 When generating business leads with SMS, use recognizable numbers. Make sure to use the same phone numbers that are on your website, email, blogs, etc. Be consistent. There are a lot of fear surrounding scams, in order for people to feel safe while responding to your SMS. Also create avenues, through which people can respond to your call to action.

• Utilize CTA; 

When trying to generate leads through your SMS, use a call to action, to guide the recipients' next action. Using a call to action most times reminds and encourages your recipients to make favourable financial decisions.

• Send SMS to your old customers; 

If you want to generate leads using SMS, try sending SMSs about a new product, product, improvements, etc to your old customers, as they are more likely to make purchases and also to refer you to their friends and family.

Marketing has been made a lot easier. Using SMS as a tool simplifies it further. You have a wider reach, with lesser effort.

SmartSMSSolutions

If you are interested in generating business leads with SMS, try SmartSMSSolution. Get started with generating business leads using SMS by creating an account with us.

SmartSMSSolutions is a communication firm, with the mandate to improve our client businesses' communication with their audience, using simple tools, such as Bulk SMS, Emails, Voice OTPs, etc.