Due to the fact that SMSs have a 98% read rate, they are a reliable means of getting messages across. One can trust that an SMS delivered is seen. Since SMSs have the capacity of sending messages across, it is not out of place to use them as a means to pass marketing messages, as they are sure to reach the target audience.
Why are SMS Campaigns Needed for the Holidays?
SMS campaigns are always important, but during festivities, they are particularly important. Since people shop more during the holidays, SMS campaigns are needed during this period. Holiday seasons are seasons of love, and most people share the love by giving gifts. Your business can take advantage of this season to make more sales and consequently more money.
Also, SMS campaigns are needed during the holidays because they help you relate with your customers on a deeper level. It is a huge statement; if this holiday is important to you, it is important to us too. It is a great way to show respect and care to your customers. For more insight on this, read through the best End-of-the-year SMS campaign ideas for 2022.
What Annual Holiday Requires SMS Campaign?
Understanding your audience and segmenting them would help you know which holiday to do an SMS campaign for. There are numerous holidays to celebrate, which one can you take advantage of. Halloween is not as popular in Nigeria, therefore, doing a Halloween or Hanukkah SMS campaign would yield zero to a little result, in this part of the world, this is why it is important to know your audience before engaging in marketing or planning a campaign.
Given the Nigerian society, there are quite a number of holidays that businesses can take advantage of, to market their products, and show care, support and love to their customers.
Annual Holiday, where SMS may Suffice.
There are a few popular annual holidays and special days in the Nigerian calendar, they are;
Christmas;
Now, who doesn’t love Christmas? This is a very popular holiday and it is also a time to share the love by giving gifts to loved ones. This is a great time to launch an SMS campaign. These types of campaigns should be written in a way that encourages purchase. For example;
‘Dear Customer,
It’s that time of the year again, it's Christmas! Celebrate your loved ones by gifting them a gift from our store. 30% discount on all our products, hurry while the offer lasts. Merry Christmas and a happy new year.’
‘Hello, Customer,
Merry Christmas! Do your Christmas shopping at 30% off on all our products, at any of our stores. The offer lasts till the 30th of December.’
Salah;
This is also another special holiday in Nigeria. Doing an SMS campaign during the Salah holidays is a great way to improve sales. A great number of the population celebrates Salah, which means that you can reach a great number of people. For example;
‘Barka da Salah!
Dear customer, share the love this season by buying from our store at a subsidized price.’
‘Dear Customer,
Our Salah flash sale is here again. We are offering a 10% discount on all our products, from (date) to (date). Barka da Salah!’
Independence day;
This is a holiday for businesses to take advantage of. Businesses can offer discounts, gifts or bonanzas during this period. This is a nationwide celebration, so every Nigerian is the target audience for this campaign. For example;
‘Hurray, Nigeria is 60 (name of company) is marking the milestone with a flash sale, starting from (date) to (date). terms and conditions apply.’
‘Dear Customer,
(name of the company) is giving out 5 (name of a product ) to 5 lucky customers, to mark the independence day celebration. Text 556, to stand a chance to win. Happy Independence Nigeria!’
Children’s Day;
Children's day celebration is very popular worldwide. This is the time of the year when children are celebrated as the gifts that they are. This is also a great time to engage in SMS campaigns. For example;
‘Dear Customer,
Are you looking for that perfect gift to give your children on children’s day? Look no further, with our new kiddies collection, you can rest easy. Visit any of our stores to buy the perfect gift! Happy Children’s Day!’
‘Dear Customer,
It’s children's day again, make this day memorable for your kids by getting them 3 toys for the price of 2 at any of our stores. Buy 2 get 1 free.’
SmartSMSSolutions
Engaging in an SMS campaign can be a lot, this is why we at SmartSMSSolutions make efforts to simplify the process, using our resources and expertise. Put your business on the right track by creating an account with us.
If you want to engage in an SMS campaign, get started by creating an account via our website.