With the influx of various mediums of communication in this century, it is a wonder that text messaging manages to hold up its reputation as a reliable, fast and easy means of passing messages across. Text messaging has been tried and is now trusted as an effective and efficient communication tool, in marketing and business in general. 

Text messaging is not as new as other recent forms of communication, but because it has been around for quite a while now, it has been mastered by professionals, such as SmartSMSSolutions, who have been in the market for a while now.

Importance of Text Messaging in Business

Business is in fact communication. Without communication, it is impossible to get patronage. If one cannot communicate with their target audience, these audiences cannot be converted into customers. Considering that text messages are reliable, in sending messages across, it is, therefore, safe to say that it is a reliable marketing tool. 

With text messages, you can get your marketing information across, not just information related to marketing, but any information at all that fosters communication and good business relationship, between businesses and their audience or customers. Below are the Importance of Text Messaging in Business;

• High Open Rate -

Text messages are important to the growth of a business, in that when you send a text message, you are 98% sure that it would be read, thus, making it reliable and effective. With the use of text messaging, businesses can keep their customers up to date on information that concerns them and their purchasing decision.

• Immediate -

Text messages are important and beneficial to businesses because their delivery is immediate. Text messaging can be said to be instrumental in time-saving.

• High Level of Engagement -

Your customers can easily engage with you via text. They can make easy and fast inquiries, give feedback, and communicate their interests and opinions.

Best Messaging trends in 2022

Keeping up with trends is a sure way to not go out of business. Trends come and go, but as a business person, you do not want to be behind on the trend, as this would not do your business any good. There are new trends and methods of approaching text messaging for businesses, below are a few; 

• Auto Reply Text; 

This trend is mostly underrated. This type of messaging involves programmed SMS that serves as an organization's first contact or receptionist. These kinds of messages keep the audience/ customer entertained until they engage with personnel or staff. These messages can also provide answers to frequently asked questions, that do not require conversation. Most businesses are adopting the use of automated messages. 

• Survey; 

In recent times, more organizations are adopting the use of text messaging as an instrument to conduct surveys, and get immediate feedback, from their audience/ customer. This feedback would inform their business decision, thus leading them to satisfy their customers and increase profit.

• Marketing Campaign; 

Text messaging is slowly becoming a tried and trusted marketing tool that most businesses use. Because it is a cheaper option, that has as much reach as any other option, its popularity has grown. Businesses are using text messaging as a tool to launch and run big marketing campaigns, given the success rate, your business should not be left behind.

• Transaction Update; 

People enjoy being informed and having information in real-time, especially now that the internet is making real-time information and communication a reality. If you make a withdrawal, you sure want to see an immediate alert, we all want to be up to date with the process, this is why transaction updates are a thing. This type of text messaging keeps customers up to date with their transactions, purchases, deliveries, etc.

• Public Relations; 

Text messaging is now a vital public relations tool. These types of messages are used as a tool to foster a good relationship between businesses and their customers. Birthday wishes and holiday wishes are sent by businesses to their customers. This kind of communication makes customers feel that the businesses that they patronize, care about their well being, this would consequently inspire loyalty.

• SMS Conversion;

Text messages are being used as a conversion tool, they are instrumental in converting leads to customers and eventually, loyal customers. This kind of text message depends largely on how it is written, it is in most cases, a hit or a miss.

SmartSMSSolutions

Do you want your business to be trendy, do you want to be at the forefront of innovation, when it comes to business development, or do you simply want to learn more about SMS that converts and other trends in the SMS world, visit us at SmartSMSSolutions to create an account with us and get started. For more information, call 08035515868.