SMS has earned its undisputed place as an effective marketing tool, in today’s business world. The efficiency of this medium is seen across industries, as more industries are beginning to open up to SMS marketing. One sector that has harnessed the power of SMS as a marketing tool over the years is the banking sector. SMS has been used in this sector to varying degrees, and varying degrees of results have been obtained.

SMS has been used by the banking industry as a reliable means of sending transaction updates, personal information such as OTP codes, birthday wishes to customers, account balance, etc. If SMS can work this well for the banking industry, it sure can do the same for the housing industry.

The real Estate Industry

Shelter as mentioned earlier is one of man's basic needs, this means that it is important for people to have a place to lay their heads at the end of a tedious day. But as basic as it is, the housing deficit in Abuja alone proves that a lot of people have not managed to settle this need, hence the need for homes. The real estate industry is deeply rooted in the environs of rapidly growing cities, just like Abuja. However, there is one notable misconception about the real estate business, that actively reduces sales/ patronage in the industry, this misconception is the cost. 

Most people put owning a home next to impossible, this is a misconception that simple communication can fix. With the long term payment scheme that a few real estate companies are coming up with, owning a home has become much easier. On the other hand, the public cannot take advantage of schemes like these, if they are not aware of their existence. There is somewhat of a communication gap. How can SMS be used to breach this gap, and subsequently improve and increase sales in the real estate market?

How to use SMS as a real estate marketing tool

From the success that SMS marketing has achieved over the years, there is no reason to doubt the reliability of SMS as a marketing tool, but, if this method is not properly executed, it could lead to dissatisfaction in the final result. Below are a few methods to use SMS as a tool to increase sales in the real estate industry;

• SMS Marketing campaign; 

The SMS marketing campaign would keep your audience in the know about discounts, new schemes that they can take advantage of, new payment methods that they can take advantage of, etc. With SMS marketing campaigns, real estate firms can reach their audience with these types of information, this way your audience is up to date with all that you have to offer.

• Updates/ listing information; 

SMS can be used as a means to provide updates to your leads and clients. Since properties don’t stay on the market for very long, SMS can be used as a means to send updates, and communicate to the audience, which product is on the market, and which is off the market.

• Set appointments and reminders; 

SMS can be used as a tool to set appointments and remind everyone of their appointments. Given that when it comes to real estate, there are usually a few people involved in the process, SMS is important as it simplifies the communication process, between agents, buyers and sellers.

• Awaken cold leads; 

As a real estate agent, when leads go cold, SMS can be used as a tool to contact them and remind them of their purchase plans, as well letting them know about new available listings.

• Stay in touch; 

SMS is a good way for agents to stay in touch with their clients or customers that have patronized them in the past, this is a good way of maintaining the relationship. A maintained relationship can lead to another patronage or a referral. 

The real estate business is as competitive as any other. To stay on top, agents need to have access to tools and knowledge that are not common; this can be found at SmartSMSSolutions. SmartSMSSolutions is a business that is interested in building communication, between our clients' businesses and their audiences, using simple tools such as bulk SMS, Emails, Voice OTPs, etc. 

Here at SmartSMSSolutions, we have the knowledge and the tool to set your business apart. To put your business on the path to success, visit our website to create an account with us and get started. Reach out to us at 08035515868.